Full-cycle sales in home services has no dedicated, comprehensive software. The sales process looks nothing like B2B, yet every available tool being used is built for B2B workflows, or was built for non-sales users.

The Gaps Today

• Wrong model: Existing CRMs and sales platforms are built for B2B. Home services is B2C.

• Split workflows: Sales is both field and office. Reps knock doors, run appointments, and crews measure roofs, but call centers and admins are also in the loop. Current tools don’t bridge both cohesively out of the box.

• No intent layer: There’s no system that tells you this house should be targeted, and why. It's why CAC is so high.

• Old sales motions: The industry still runs on setter/closer models and call-heavy workflows. Digital-first sales experiences remain incomplete.

• Designer bottleneck: In solar and roofing, sales depends on a designer producing technical reports before reps can sell. This slows the process and raises costs.

Aether’s Breakthrough

Aether streamlines the entire sales cycle by automating the technical work and connecting it directly to the sales process. By linking property data with automated computer vision design and proposal workflows, reps can identify the right homes, act on them instantly, and close with a seamless digital process. The result is faster closes, lower cost of sales and a digital modern experience for homeowners.