The Trade GTM Engine:
Less Admin, More Action

The Trade GTM Engine:
Less Admin, More Action

The Trade GTM Engine:
Less Admin, More Action

Aether replaces stitched-together CRMs, quoting tools, and manual follow-ups with a GTM platform built for contractors — across roofing, solar, HVAC, landscaping, and more.


Every step from lead targeting to deal close is powered by agents working alongside your reps: generating designs, building proposals, nudging follow-ups, and flagging what needs action.


Deal Management

Data

Agent

Automations

Reporting

Deal Management

Data

Agent

Automations

Reporting

Deal Management

Data

Agent

Automations

Reporting

Field GTM Stack,
Built to Fit Your Team

Field GTM Stack,
Built to Fit Your Team

Field GTM Stack,
Built to Fit Your Team

Not Just a Board. A Stack That Sells for You.
Aether turns your quoting, design, and follow-up process into a single, configurable engine where agents act on your workflows, and reps never need to ask “what’s next?”


Let Aether drive momentum from lead to close.

Solar

Roofing

HVAC

Landscape & Fire Mitigation

Solar

Roofing

HVAC

Landscape & Fire Mitigation

Solar

Roofing

HVAC

Landscape & Fire Mitigation

Everything connected — and smart enough to act on it.

No more juggling disjointed tools. Aether unifies your GTM workflow, with embedded agents that follow up, assign tasks, and push deals forward based on real-time pipeline activity.

Custom Data = Business Logic

Model your business the way you actually operate
Aether lets you define and customize every object and attribute — from installer certifications and roof types to HVAC loads, permit numbers, or project timelines.

Track exactly what matters for your trade, without being boxed in by rigid templates or workflows that weren’t built for how your team sells and installs.

Pipeline Activity = Deal Movement

Stay on top of every move, without lifting a finger
Aether captures every task, note, and rep action in one shared timeline so nothing falls through the cracks.

Agents push next steps, flag blockers, and assign tasks automatically keeping every deal in motion without manual coordination.

Your entire sales operation, at a glance.

Your entire sales operation, at a glance.

Your entire sales operation, at a glance.

Whether you run solar, roofing, HVAC, or landscaping teams — Aether shows what’s working and what’s blocking growth.

Whether you run solar, roofing, HVAC, or landscaping teams — Aether shows what’s working and what’s blocking growth.

Total Sales Visibility

Understand the flow of deals across your sales operation — not just the close rate.

Track how deals move

Use AI agents to surface insights

Optimize your trades GTM motion

Forecast monthly installs or revenue

Turn pipeline data into smarter forecasts. Predict upcoming installations or revenue across teams or geographies.

Estimate installs per crew

Project monthly or quarterly revenue

Spot seasonal sales patterns

Track bottlenecks in permitting or site visits

Spot delays before they impact close dates. See where permits, visits, or other processes are slowing progress.

Monitor permit approval timelines

Track site visit scheduling gaps

Optimize review-to-install time

Permit + Visit Tracker

See recent updates or delays impacting your project.

Permit status

Permit #1432

Awaiting Approval (9 days pending)

Inspection Scheduled

23 July, 9:00am

Upcoming Visits

Mo

Tu

We

Th

Fr

Sa

Su

Fire inspection

Mon 10:30 am

Site prep walkthrough

Mon 04:00 pm

Permit + Visit Tracker

See recent updates or delays impacting your project.

Permit status

Permit #1432

Awaiting Approval (9 days pending)

Inspection Scheduled

23 July, 9:00am

Upcoming Visits

Mo

Tu

We

Th

Fr

Sa

Su

Fire inspection

Mon 10:30 am

Site prep walkthrough

Mon 04:00 pm

Total Sales Visibility

Understand the flow of deals across your sales operation — not just the close rate.

Track how deals move

Use AI agents to surface insights

Optimize your trades GTM motion

Forecast monthly installs or revenue

Turn pipeline data into smarter forecasts. Predict upcoming installations or revenue across teams or geographies.

Estimate installs per crew

Project monthly or quarterly revenue

Spot seasonal sales patterns

Track bottlenecks in permitting or site visits

Spot delays before they impact close dates. See where permits, visits, or other processes are slowing progress.

Monitor permit approval timelines

Track site visit scheduling gaps

Optimize review-to-install time

Built for
Trade Sales Motion

Built for
Trade Sales Motion

Built for
Trade Sales Motion

Designed to mirror how trade sales actually happen. Drag, drop, and drive deals forward with built-in logic and automation.

Manage Deals & Leads

Deal Manager

Automations

Sales Proposal

Custom Fields

Visual deal pipeline

Track every opportunity in a drag-and-drop board built for trade reps. Quickly move deals across sales stages and prioritize the ones that matter most.

Track deal age and labels

Reorder or reprioritize

Centralized deal timeline

See all notes, calls, tasks, and emails in one place—so every rep has the full context, every time.

Assign tasks to teammates

Sync SMS and email history

Let AI handle the follow-up

Auto-assign leads, send reminders, and re-engage cold prospects—without lifting a finger.

Auto-assign reps

Re-engage cold leads

Send follow-up reminders

Connected to close

Seamlessly link to Aether’s Purchase Experience to send professional, ready-to-sign proposals in just a few clicks.

Pull in pre-filled project data

Easy access to homeowners

Fields built for your trade

Add sizing data, roof details, HVAC specs—whatever your projects demand

Add project-specific data

Organize by vertical (solar, HVAC, roofing)

Ready-made for your team

Trade-specific pipelines and automation flows to help you hit the ground running. No setup stress required.

Specific pipeline presets

Optional AI workflows built in

Manage Deals & Leads

Deal Manager

Automations

Sales Proposal

Custom Fields

Visual deal pipeline

Track every opportunity in a drag-and-drop board built for trade reps. Quickly move deals across sales stages and prioritize the ones that matter most.

Track deal age and labels

Reorder or reprioritize

Centralized deal timeline

See all notes, calls, tasks, and emails in one place—so every rep has the full context, every time.

Assign tasks to teammates

Sync SMS and email history

Let AI handle the follow-up

Auto-assign leads, send reminders, and re-engage cold prospects—without lifting a finger.

Auto-assign reps

Re-engage cold leads

Send follow-up reminders

Connected to close

Seamlessly link to Aether’s Purchase Experience to send professional, ready-to-sign proposals in just a few clicks.

Pull in pre-filled project data

Easy access to homeowners

Fields built for your trade

Add sizing data, roof details, HVAC specs—whatever your projects demand

Add project-specific data

Organize by vertical (solar, HVAC, roofing)

Ready-made for your team

Trade-specific pipelines and automation flows to help you hit the ground running. No setup stress required.

Specific pipeline presets

Optional AI workflows built in

Manage Deals & Leads

Deal Manager

Automations

Sales Proposal

Custom Fields

Visual deal pipeline

Track every opportunity in a drag-and-drop board built for trade reps. Quickly move deals across sales stages and prioritize the ones that matter most.

Track deal age and labels

Reorder or reprioritize

Centralized deal timeline

See all notes, calls, tasks, and emails in one place—so every rep has the full context, every time.

Assign tasks to teammates

Sync SMS and email history

Let AI handle the follow-up

Auto-assign leads, send reminders, and re-engage cold prospects—without lifting a finger.

Auto-assign reps

Re-engage cold leads

Send follow-up reminders

Connected to close

Seamlessly link to Aether’s Purchase Experience to send professional, ready-to-sign proposals in just a few clicks.

Pull in pre-filled project data

Easy access to homeowners

Fields built for your trade

Add sizing data, roof details, HVAC specs—whatever your projects demand

Add project-specific data

Organize by vertical (solar, HVAC, roofing)

Ready-made for your team

Trade-specific pipelines and automation flows to help you hit the ground running. No setup stress required.

Specific pipeline presets

Optional AI workflows built in

Turn insights into action

Turn insights into action

Turn insights into action

Let Aether surface the moments that matter so your team can focus on closing deals, not chasing data. AI-powered detection helps you prioritize tasks, identify issues early, and keep your pipeline moving.

Stalled deals

High performing reps

Risky jobs with missing docs

More insights

Built for trust. Backed by standards.

Aether meets US + EU enterprise-grade security standards so your business can operate securely and at scale.

GDPR compliant

eIDAS ready (EU electronic signatures)

Data encrypted at rest and in transit

Role-based permissions

Audit logs + data recovery

Frequently asked question

Frequently asked question

Frequently asked question

Explore detailed answers to the most commonly asked questions about our platform, features, integrations

Can I customize the pipeline?

Yes, fully editable by trade or team.

Does Aether support email and calendar sync?

Yes, syncs with Gmail/Outlook.

Can I automate tasks and notifications?

Yes, via our Workflow Builder.

How does Aether handle multiple verticals?

One workspace can manage multiple trade workflows simultaneously.

Is this only for solar?

No—designed for solar, roofing, HVAC, landscaping, and more.

Can I customize the pipeline?

Yes, fully editable by trade or team.

Does Aether support email and calendar sync?

Yes, syncs with Gmail/Outlook.

Can I automate tasks and notifications?

Yes, via our Workflow Builder.

How does Aether handle multiple verticals?

One workspace can manage multiple trade workflows simultaneously.

Is this only for solar?

No—designed for solar, roofing, HVAC, landscaping, and more.

Can I customize the pipeline?

Yes, fully editable by trade or team.

Does Aether support email and calendar sync?

Yes, syncs with Gmail/Outlook.

Can I automate tasks and notifications?

Yes, via our Workflow Builder.

How does Aether handle multiple verticals?

One workspace can manage multiple trade workflows simultaneously.

Is this only for solar?

No—designed for solar, roofing, HVAC, landscaping, and more.

Smarter software for the way real contractors sell.

Whether you're quoting solar, selling roofs, or managing field crews — Aether helps you close more jobs with less lift.

aether

Aether is the GTM engine for trades.
Built for contractors in solar, roofing, HVAC, landscaping, and fire mitigation — use the full stack or just the tools you need to quote faster, close more, and scale smarter.

Smarter software for the way real contractors sell.

Whether you're quoting solar, selling roofs, or managing field crews — Aether helps you close more jobs with less lift.

aether

Aether is the GTM engine for trades.
Built for contractors in solar, roofing, HVAC, landscaping, and fire mitigation — use the full stack or just the tools you need to quote faster, close more, and scale smarter.

Smarter software for the way real contractors sell.

Whether you're quoting solar, selling roofs, or managing field crews — Aether helps you close more jobs with less lift.

aether

Aether is the GTM engine for trades.
Built for contractors in solar, roofing, HVAC, landscaping, and fire mitigation — use the full stack or just the tools you need to quote faster, close more, and scale smarter.